Another strum-happy Post Malone single, “I Fall Apart,” debuted on the Hot 100 the following year. KKDA’s Cook first noticed the return of the acoustic guitar when he heard “Go Flex,” a minor hit for Post Malone in 2016. Their success stemmed from the wall-buckling power of their programmed drums and bass lines. Young producers enjoyed brief turns guiding rap - Mike Will Made-It, DJ Mustard - and guitars played no role in their signature formulas. And advances in production programs and autotune meant that most of pop music moved away from a live-instrument foundation. Soul samples were no longer an essential part of hip-hop’s mainstream. Dre productions.”īut in the second half of the 2000s, that guitar sound became less fashionable. “In the Eighties, you had Run-D.M.C.’s guitar-infused hit ‘Walk This Way.’ You had riffs in Arrested Development’s ‘Everyday People,’ Tupac’s ‘Thugz Mansion,’ Dr. “The genre’s always been influenced by guitar overall,” says George “Geo” Cook, who is director of operations, brand manager and program director for the Dallas rap station KKDA. The genre’s origins in soul and funk samples ensured that riffs were an important part of hip-hop history - Kurtis Blow’s “The Breaks,” which is commonly cited as the first Gold-certified single in rap, revolved around a slick guitar sample. Of course, the presence of guitars in hip-hop is not new. That sound is part of very big, very relevant records right now.”
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You see guys like Yung Lan and the collective Working on Dying using it, like in Matt Ox’s ‘Zero Degrees’. “The ‘Tik Tok’ record by 6ix9ine and Baby. “Kodak Black’s ‘Calling My Spirit’ - that’s one of my favorite songs right now,” he says. Jae Brown, who works in both A&R and marketing for Motown and Capitol Records, ticks off other similar-sounding tracks.